Joann is going out of business – and people online don’t care

It’s finally happening. After months of speculation, bankruptcy records and closing a shop fragmentation, Joann is closing all its places. Soon, the craft retailer and the fabric will no longer be.

With about 800 hundred stores across the United States, this will carve a cave noise through the country’s retail landscape.

Despite this – and fascinating – it doesn’t seem to many people on the Internet really care. While there are posts and memes from people who decree the disappearance of Joann’s fabrics, they are scarce in both numbers and engagement:

This is an intriguing twist of events. On the surface, one would assume that a retail seller with nearly a thousand shops across the country closing would call a loud public noise, but that has not happened.

In many ways, this is a reflection on how technology and social media have changed how we respond to events – especially those measured in decades than weeks.

Before we get to this theory, let’s find out what is happening to Joann Fabrics.

Why is Joann close? And how have people reacted online?

A few weeks ago, Joann announced that it would close more than half of its seats in the US, with about 500 shops on the cutting block. This followed the fabrics and the creation of the retailer by stating the bankruptcy for the second time in one year.

Company getting closed all It was a little shock to many people. It was easy to assume that it would last just before the business was completely closed.

In a statement about this latest discovery, Joannn Fabrics stated that her business was sold and at auction, with GA Group and the preliminary loan agent earning the bid. The plan is now to remove the company’s operations and “bring business sales to all shops.”

Although Joanna’s leadership said “made every possible attempt to follow a
The most favorable result that would keep the company in business, “this, it turns out, was not possible.

A company that has been working for over 80 years is on its exit.

In reflection, you will expect this to cause a outrage online, with people deeply upset about the loss of such a specific and long business. However, surprisingly, this has not been the case.

For example, many posts that comment on the latest part of this saga (instead of simply share the news) have minimal commitment:

And while there are some pickups that are a little more popular, such as this user who strikes a joke for the sale of goods:

Many of those who express sadness do not have much commitment at all:

Even when anger is expressed, there is little reaction from others in the community:

Let us be clear: some people are undoubtedly destroyed by the news of Joann Fabrics that are closed, but this feels like a warm concern.

Currently, the most popular of these thoughts have a commitment that is measured in hundreds of users, with only a small part even reaching these levels.

So… what’s going on? Why is the reaction to Joann going from the business so quiet?

Why isn’t there much support for closing Fabrics Joann online?

Although there has not been a bounce of super -Bowl sizes about news of closing the retailer, people have posted. It is only that this has not spread all over the world online.

If we are trying to put a finger on why, we can draw attention to two main sources with the same basic machine: lack of innovation.

The first source of this uncontrolled reaction to the closure of Joann’s fabric is how long this specific story has continued. It was just weeks ago that the company announced that most of its stores were closing and, before that, it had passed some rounds of financial concerns.

As I have discussed in the past, people are directed towards innovation. They hunger for new experiences and, often, this translates to social media into large amounts of engagement. That is why rumors and rumors have spread so far and wide.

The closure of Joann Fabrics is neither new nor novel, so it is difficult to shake that people are not flooding on social media to discuss it. The company has been fighting for some time. It is expected to close, so it is more difficult for the public swatches online to have the type of visceral reaction that runs big stories.

This is the first source made, but what about the second? Well, this is about how the online world is eating retail.

Similar to the above, a retail chain that closes in the US is not new. This is a long trend that has been going on for years.

According to research from this January, it is foreseen that double the many stores in the US will close in 2025 as they did in 2024.

Since the increase in online shopping, retailers have been closed at record rates. But what is important to note is that this has been going on for more than 15 years. Death of brick and mortar is not an explosion, on the contrary it is a long and drawn process.

In other words, we are used to this broad story. We’ve seen it before and we’ll see it again.

And when this is combined with a world of social media that thrives on innovation, the picture becomes a little clearer. Yes, Joann Story’s closure is sad, but it’s not unexpected at all – and eventually it’s not new.

Maybe if Joann closing would be a lightning bolt from blue, or the reason that was happening was in a new reason, would have a swollen attention, but it is not. In many ways, it is the same old story of an difficult business that is falling from the success of retailing online.

Social media in this situation enables some personal grief, but the lack of surprise and freshness means that this reaction is widespread. It’s not something that is breaking the internet or causing mass hysteria. On the contrary, it is just a small group of people expressing their emotions.

That’s not bad or wrong, it’s just the way things are.

The closure of Joann Stoles is worrying for some, but in a world that prioritizes innovation, this is simply not enough to take care of social media.